by Carson Kuball
The popular store Urban Outfitters is becoming, well, not so urban. After 42 years, the shop decided they needed a bit of sprucing to keep up with the rest of the population and “stay cool.” The companies latest addition, connecting to the social media aspect of our current technology, was the creation of an app.
Photos by Lucy Lanagmack
Now shoppers can log on at any time, shop, win rewards and even listen to music on the UO Radio. The store is hoping that this change will have a positive effect on sales and business, spreading fashion all over social media. So far, it seems to be working.